Finanza

Mappa del capitale · burn rate · runway · break-even. Decisioni sulle spese in funzione del patrimonio bootstrap e del target hard gate 10 Giu.

Burn rate · oggi

281CHF/mo

Post-MVP: 390 · full ramp: 590

Runway

26giorni

≈ 0.8 mesi · ramp 314/mo

Break-even · Pro tier

4paganti

149 CHF/mo (4 × 149 = 596 > 463 con margine 29%)

Patrimonio · stato attuale

Capitale iniziale

1000 CHF

Speso fino a oggi

500 CHF

Rimanente

500 CHF

Patrimonio consumato50.0%

Break-even per tier

Starter

590 + 79/mo

paganti per break-even

79 CHF/mo (6 × 79 = 474 > 463)

target

Pro

890 + 149/mo

paganti per break-even

149 CHF/mo (4 × 149 = 596 > 463 con margine 29%)

Business

1.290 + 249/mo

paganti per break-even

249 CHF/mo (2 × 249 = 498 > 463 con margine 8%)

Pricing CHF Starter 590+79 · Pro 890+149 · Business 1.290+249. Founder target hard gate 10 Giu: 5 paganti. A 5 Pro = MRR 745 CHF = 161% break-even full ramp. Setup fee aggiuntivi 5×890 = 4450 CHF one-time → copre ~10 mesi di burn full ramp.

Spese ricorrenti attive

9 voci · 281 CHF/mo

Infra

Vercel Pro

overdue

53 CHF/mosince 2026-05-13

Wildcard *.multiverbe.app · commercial ToS · 1M edge inv · team collab Loris.

Alternatives: Hostinger / Coolify self-hosted (post-MVP analisi ROI)

Supabase Pro

paid

23 CHF/mosince 2026-06-03

PostgreSQL eu-central-1 + Auth + Storage · Pro $25/mo (PITR + backup giornalieri + HIBP + no auto-pause)

GitHub Developer

paid

4.0 CHF/mosince 2026-06-03

GitHub Developer Plan $4/mo · branch protection master + Actions CI · pagato su carta Visa 6073 (funzionante)

AI

Claude Max plan (founder dev productivity)

paid

180 CHF/mosince 2026-05

Piano Claude founder per dev velocity · Claude Code orchestration · Mother+Child swarm pattern · code generation Multiverbe (frontend + sites-runtime + bos-app + landing). Senza questo il founder bootstrap NON ce la fa solo a chiudere hard gate 10 Giu (8 PR/giorno target).

Alternatives: Cursor Pro $20/mo + GitHub Copilot $10 (-72 CHF/mo) ma serve manual context management + perdi pattern Mother+Child orchestration. Trade-off: -70% velocity per -70% costo. NO go pre-MVP.

Claude API token usage (May 2026)

paid

47 CHF/mosince 2026-05

Pay-as-you-go tokens oltre Claude Max plan · Opus 4.7 xhigh effort agentic coding (Mother sessions ~5-10 USD/sessione lunga · Child swarm 1-3 USD ciascuno). Variabile mese su mese: maggio sotto 50 EUR perché PR auto-merge ridotto il context.

Email

Brevo Free

paid

0.0 CHF/mosince 2026-05-13

Email transazionale (magic link · welcome · invoice · dunning) 9k/mo · sender noreply@multiverbe.com

Next threshold: Pro $20/mo a 50k/mo email (post Loris ramp)

ImprovMX Free

paid

0.0 CHF/mosince 2026-05-14

Catch-all *@multiverbe.com → metaverbe@gmail.com + *@multiverbe.ch pending

Google Workspace

dismissed

18 CHF/mo

3 caselle business · DKIM/DMARC pro · alternativa cheap a Brevo Pro per inbound

Alternatives: Restare ImprovMX free + Brevo Pro outbound (no Google Workspace) · risparmio ~18 CHF/mo

Compliance & Legal

iubenda (Essentials + Advanced)

paid

27 CHF/mosince 2026-06-03

DRIFT CORRETTO 2026-06-24: NON più free. Due piani ATTIVI e pagati: Essentials multiverbe.com €5.99/mo + Advanced multiverbe.app €21.99/mo = €27.98/mo, carta 9808, rinnovo mensile (prossimo 2 lug → a rischio come Vercel).

Cosa devo aggiungere

9 voci pianificate · backlog prioritizzato

AI

Anthropic API

planned

~40 CHF/mocritical

Trigger: Pre-launch · Site Builder pipeline 6-stage + AI assistant chat (Sonnet 4.6 60% + Haiku 4.5 30% + Opus 4.7 10%)

Backbone AI orchestratrice. NB: Founder ha confermato API key esiste già su Vercel · costo zero finché clienti = 0

Scale: Per 5 paganti @ ~30 site gen/mo = ~CHF 40/mo · per 50 paganti = ~CHF 400/mo (margin-safe via cap CHF 7/site)

Mistral Medium 3 API

planned

~15 CHF/moimportant

Trigger: Loris cold outreach kickoff (settimana W3 post 17 Mag)

Cold email generation EU Data Boundary (GDPR-friendly · evita Anthropic US per email PII)

Alternatives: Resend AI (escluso · brand Metaverbe agenzia)

Perplexity Sonar API

planned

~20 CHF/moimportant

Trigger: Reach pre-gate · monitoring AI-visibility engine (E4)

Citations tracking in AI Overviews / ChatGPT / Gemini · gated Pro+/Business tier

DataForSEO API (Reach)

planned

~10 CHF/monice-to-have

Trigger: Reach E4 post Perplexity Sonar live

Rivenditore AI Overviews data · ~$0.01/query · backup citation tracking

Sales & Marketing

Apollo.io Free

active

free / variabileimportant

Trigger: Loris signup 2026-05-15

Free 1200 email credits/anno · Lugano lead generation · saved search PMI Ticino

Lemwarm warmup mailboxes

planned

~29 CHF/moimportant

Trigger: W3 (post 17 Mag) cold outreach kickoff

Warmup 4-6 sender pool (loris@/gregorio@multiverbe.com + 3× multiverbe.ch) · reputation .ch + .com

LinkedIn Sales Navigator

planned

~90 CHF/monice-to-have

Trigger: Post-MVP (10 Giu) se Apollo non basta

ABM premium decision-maker PMI Lugano · InMail · saved search avanzata

Alternatives: Restare Apollo Free + Mistral cold email (risparmio 90 CHF/mo)

Google Ads budget test

planned

~100 CHF/monice-to-have

Trigger: Pre-MVP testing OR post-10 Giu · founder verbatim 'voglio fare sponsorizzate Google'

Test inbound lead PMI Ticino + ramp 25k pageview/mo (impatta iubenda piano)

Compliance & Legal

iubenda Essentials

planned

~4.7 CHF/moimportant

Trigger: Primo cliente pagante CHF acquisito

Consent records ufficiali GDPR Art. 7 + no logo iubenda + privacy upgrade · proof of consent

💸 Investimenti · marketing · sales · growth

Spese discrezionali per acquisire clienti · 3 tier per ciascuno (low · recommended · high) · quando spendere.

Recurring tot

low 190 · rec 785 · high 1544 CHF/mo

Phase: pre-MVP W3-W5 Mag: Apollo + Lemwarm + Google Ads + Meta Ads = 274 CHF/mo. Post-MVP Q3 ramp: + LinkedIn Sales Nav + LinkedIn Ads + Brevo Pro + video editor = +560 CHF/mo. One-time Q3: fotografo + fiera = 1300 CHF total.

Sponsorizzate · Google · Meta · LinkedIn

Google Ads · ristoratori Lugano

Keyword 'sito ristorante lugano' + 'menu digitale ticino' + 'prenotazioni ristorante svizzera'. Landing /ristoratori. KPI gate: CPL <CHF 25 = scale al tier high · CPL >CHF 50 = kill + iterate creative.

planning

Low · minimal

50CHF/mo

✓

Recommended

100CHF/mo

High · aggressive

200CHF/mo

📅 W3 Mag 2026 (20-26 Mag)·pre-MVP launch·4 sett.

🎯 Expected: 3-5 lead qualified · 1-2 demo bookate · 1 trial

⚖️ KPI gate: CPL <CHF 25 → scale high tier (200/mo) · CPL CHF 25-50 → mantieni recommended · CPL >CHF 50 → kill + nuovo hook creative

owner · gregorio↳ google-ads-test-w3-ristoratori…

Meta Ads · parrucchieri anti-Treatwell

Target salon owner Ticino · hook 'Treatwell ti prende 15% · Multiverbe 79 CHF flat'. A/B carousel calcolatore vs reel testimonial. Audience interesse 'beauty industry' + 'salon owner' + lookalike custom.

planning

Low · minimal

40CHF/mo

✓

Recommended

80CHF/mo

High · aggressive

150CHF/mo

📅 W4 Mag 2026 (25 Mag-2 Giu) · last push hard gate·pre-MVP launch·3 sett.

🎯 Expected: 10-15 lead form · 3-4 demo · 1-2 trial

⚖️ KPI gate: Cost-per-lead <CHF 15 → scale · CTR <1% → swap creative · 0 conv 200 click → kill

owner · gregorio↳ meta-ads-parrucchieri-treatwel…

LinkedIn Ads · studi professionali Business tier

Target avvocati/commercialisti Ticino · sponsored InMail + lead gen form. Hook compliance LPD/GDPR built-in. Tier Business CHF 249/mo · ROI 1 cliente = paga 5 mesi di ads.

planning

Low · minimal

100CHF/mo

✓

Recommended

250CHF/mo

High · aggressive

500CHF/mo

📅 Q3 2026 post-launch (Luglio in poi)·post-MVP scale·8 sett.

🎯 Expected: 5-8 InMail aperte · 2-3 demo Business tier

⚖️ KPI gate: CPL <CHF 80 → scale · CPL >CHF 150 → kill + cambia audience B2B

owner · gregorio

Tool sales & outreach

Apollo.io · Lead generation (PAUSED · FREE stack scelto 2026-05-16)

PAUSED 2026-05-16 founder decision: FREE stack scelto (Hunter+Snov+LinkedIn trial) fino Pianeta Sales lead-gen Giugno (vedi action item pianeta-sales-leadgen-integration-2026-06-01). Originale: Database B2B Lugano+Ticino. Rivalutare Q3 se volumi non bastano.

paused

Low · minimal

0CHF/mo

✓

Recommended

0CHF/mo

High · aggressive

49CHF/mo

📅 PAUSED · rivalutare Q3 2026 post Pianeta Sales lead-gen·paused · FREE stack attivo0

🎯 Expected: FREE STACK ATTIVO: Hunter 25/mo + Snov 50/mo + LinkedIn trial = 75-100 lead/sett · 250-300 lookup tot Mese-1

⚖️ KPI gate: Se FREE stack < 60 touch/giorno Loris dopo 2 settimane (deliverability + qualità) → riconsidera. Se Pianeta Sales lead-gen Giugno copre uso → kill definitivo.

owner · loris

LinkedIn Sales Navigator (Loris)

Saved search Lugano · InMail 50/mese · TeamLink intro. Per outreach studi professionali + B&B owner (decision maker LinkedIn-active). Essenziale per tier Business prospect Q3.

planning

Low · minimal

0CHF/mo

✓

Recommended

90CHF/mo

High · aggressive

130CHF/mo

📅 W4 Mag 2026 (dopo test Apollo)·MVP launch + post·12 sett.

🎯 Expected: 30-50 InMail · 8-12 risposte · 3-4 demo Business

⚖️ KPI gate: Reply rate InMail <8% → cambia messaggio · >15% → tier high 130

owner · loris

Infrastruttura outreach

Lemwarm · Email warmup 3 mailbox

Warmup loris@/gregorio@/info@multiverbe.com (3 mailbox dedicate cold email). Necessario per evitare spam folder dopo soglia 50 send/day. Senza warmup, deliverability scende sotto 60% entro W4.

planning

Low · minimal

0CHF/mo

✓

Recommended

45CHF/mo

High · aggressive

75CHF/mo

📅 W3 Mag 2026 (3 settimane prima del primo cold blast volume)·pre-MVP + ramp·8 sett.

🎯 Expected: Deliverability >90% mantenuta su 60 touch/giorno Loris

⚖️ KPI gate: Spam folder rate <5% mantenuto · se >15% pause campaigns + 2 settimane re-warmup

owner · loris

Content freelance (foto · video · copy)

Fotografo freelance · Portfolio case study 5 clienti

Quando primi 3-5 paganti hard gate sono live, sessione foto on-location ogni cliente (interni negozio/ristorante/salone + screenshot mockup sito Multiverbe). 5 case study mobile-first per landing /casi.

planning

Low · minimal

200CHF

una tantum

✓

Recommended

500CHF

una tantum

High · aggressive

1000CHF

una tantum

📅 Q3 2026 (Lug-Ago post-gate · quando 5 clienti reali)·post-MVP scale·2 sett.one-time

🎯 Expected: 5 case study landing + 30+ social asset reusable cross-platform

⚖️ KPI gate: Se conversion landing /casi >3% click→demo → scale tier high (drone + 2 città). Se <1% → tier low one-shot.

owner · gregorio

Video editor · Batch 8 reel/mese

Editor freelance Fiverr/Upwork prepara 8 reel social/mese da raw footage founder. Pubblicabili IG + TikTok + Shorts YouTube. Hook short-form per scale organic + Meta Ads creative.

planning

Low · minimal

0CHF/mo

✓

Recommended

200CHF/mo

High · aggressive

400CHF/mo

📅 Q3 2026 quando volume social >3 reel/settimana richiesto·post-MVP scale·12 sett.

🎯 Expected: 8 reel/mese · 5-15k view organico per reel medio

⚖️ KPI gate: Engagement rate <2% → cambia editor · >5% saves+shares → scale tier high (12 reel/mo)

owner · gregorio

Eventi · fiere · networking

Stand fiera locale Ticino · ResTI o LuganoFood

Booth piccolo a fiera settoriale Ticino (ristoratori, hospitality, beauty). Lead sheet face-to-face + demo iPad. Geo-clustering massimo + trust istantaneo.

planning

Low · minimal

300CHF

una tantum

✓

Recommended

800CHF

una tantum

High · aggressive

1500CHF

una tantum

📅 Q3 2026 (Settembre · ResTI Lugano stagione)·post-MVP scale·1 sett.one-time

🎯 Expected: 50-80 contatti diretti · 10-15 demo bookate · 3-5 trial

⚖️ KPI gate: Se 5+ trial generati → scale tier high con stand grande Q4 · se <2 → kill

owner · loris

Platform upgrade

Brevo Pro upgrade (50k email/mese)

Free piano oggi 9k/mese ok per launch. Trigger upgrade Pro $20 quando Loris ramp a 60 touch/giorno × 22 working days = 1320 send/mese su mailbox + welcome sequence trial users + dunning Stripe failed payment.

planning

Low · minimal

0CHF/mo

✓

Recommended

20CHF/mo

High · aggressive

40CHF/mo

📅 Q3 2026 (Luglio dopo hard gate · post 10 trial generated)·post-MVP·12 sett.

🎯 Expected: 50k email/mese capacity · no rate limit

⚖️ KPI gate: Trigger automatico quando free quota >70% per 2 settimane consecutive

owner · gregorio

Sommario investimenti · Recurring monthly: 190 (low) / 834 (recommended) / 1594 (high) CHF/mo. One-time tot: 1300 CHF (rec).Recurring monthly: 190 (low) / 834 (recommended) / 1594 (high) CHF/mo. One-time eventi+content (fiera + foto): 500/1300/2500 CHF totale. Investimenti SOMMABILI a burn cost_registry (166 CHF/mo oggi) → burn full + investments recommended = 1000 CHF/mo target post-MVP. ROI guard: 5 paganti Pro × 149 = 745 CHF/mo MRR · setup 5×890 = 4450 CHF one-time copre 4-5 mesi investimenti recommended.

One-time 2026

4 voci · 67 CHF

Register.it multiverbe.com

13.0 CHF

2026-05-10expires 2027-05-10· renewable

Vercel Domains multiverbe.app + wildcard

13.5 CHF

2026-05-13expires 2027-05-13· renewable

Wildcard *.multiverbe.app per sites runtime multi-tenant (moat Pianeta Web)

Vercel Domains multiverbe.ch

16.2 CHF

2026-05-15expires 2027-05-15· renewable

Brand CH + warmup multi-mailbox outreach (3× .ch sender)

Register.it metaverbe.com + .it

24.0 CHF

2026-02-12expires 2027-02-12· renewable

Agenzia Metaverbe (separato da Multiverbe SaaS)

Simulazione 3 scenari

Now · burn 281 CHF/mo · solo Vercel Pro · 0 paganti = no urgency.
Post-MVP (10 Giu) · burn 390 CHF/mo · +Anthropic + Mistral + iubenda · break-even 3 Pro paganti.
Full ramp · burn 590 CHF/mo · +Lemwarm + LinkedIn + Ads + Perplexity · break-even 4 Pro paganti — target hard gate 5 paganti già conferma sostenibilità.